Web Site Optimization, Back to the Basics

 Want to increase the traffic to your site and increase the click / purchase ratio of your existing users?

It's not as hard as it seems. Most people worry endlessly about their keyword density, number of words in the body of their page, number of characters in the META Title tag, number of characters in the META Description tag and on and on. What these worrywarts don't remember to look at is the actual readability of a site when it finally gets listed in the search engines.

Users are 2x as likely to click on a search engine listing that has their keywords in the result. But they don't stop there. They are more likely to select your listing if it makes sense. This means your listing needs to be readable.

Sometimes we spend to much time focusing on the trees and we miss the forrest right in front of us.

This is a common occurrence among developers. We look at a problem all day long and don't see the solution because we're too busy focusing on the problem. You need to learn from the developers mistakes and avoid that pitfall in your own site.

Once you've optimized your tags and your content go back and see what the search engines are going to display. You can use this tool on our site to simulate the search engine listings.

Now that you know your percentages are in accordance with generally accepted search engine procedures let's try it out for readability.

1. Does it look like something a user would want to click on?

2. Does it make any sense from a readability perspective?

3. Is it visually appealing or downright ugly?

Implement this philosophy in every page you optimize and your click / purchase rates will be higher because you're getting visitors that want to be at your site.

It's no secret that the key to converting visitors into customers is getting the right visitors to your site. In order to do that you may need to brush up on your personal skills if you own a brick-n-mortar storefront or brush up on your editing skills if you're an online merchant.

Advantages of Search Engine Optimization

1. Up front fixed cost vs. fluctuating costs that can skyrocket with ppc advertising.

2. Long term listings and rankings with natural placement vs. Showing up only as long as your bank account has money.

3. Natural rankings have higher click thru ratios than ppc listings because natural rankings are pull demand vs. push demand.

I'm going to close this article with an analogy. Most of you have been camping before and remember at least one cold night when you couldn't get a fire started. So you went and got some lighter fluid and squirted it on the dry oak or whatever wood you used. Then you threw a match into the fire and began to warm up next to the fire.

The lighter fluid is akin to ppc advertising. When the lighter fluid is squirted on the fire the flames shoot high and bright and then vanish. Just like ppc advertising it's short term because as soon as the money is gone so is your exposure. Whereas natural rankings are like the solid oak used in the fire. The oak will burn for hours and hours and keep you warm much longer than just lighter fluid alone. Like the oak, natural search engine optimization campaigns last in excess of 6 months in stead of one day. And if you learn the secrets to good web site optimization you can stoke the fire and make it last even longer with no added cost. Of course it takes a little longer to get the oak branches to light up but once you get them going they will last for a long time.

Many people see the solution to their search engine marketing campaign in pay per clicks because they're easily set up and effective almost immediately. However, those that understand the principle of laying a solid foundation and building upon it can understand the long term benefits of natural search engine placement. It may take longer to get the same results but it will cost much less in the long run

HOW TO SET KEY WORD FOR YOUR WEB SITE

KEYWORD BOSS

If you are like the other internet marketers out there, then you will fall into one of these 2 categories. 1. You Are Struggling To Get Your Website To Rank #1 in Search Engines or
2. You Managed To Get Your Website To Rank #1 in Search Engines But You Are Not Getting As Much Traffic As You Expected To Receive.
The reason for this Poor Keyword Research is because almost all the internet marketers are using Google Keyword Tool for their keyword research either directly or indirectly with the help of Keyword Tools like Market Samurai, Niche Finder etc., But Google Keyword Tool will show all its data based on the historic patterns. You know how Google calculates the number of searches per month in its keyword tool? It finds the number of searches that a keyword got from the first time it was searched on Google till date and will divide it by number of months that has passed. Do you think that this kind of stastics are correct?
Let us show you an example of how Google shows you its data and why you should not use for Google Keyword Tool for Keyword Research. Take any keyword which is kinda old and people will not be searching for. For this example, I am going to use “666 Park Avenue “which is a TV Show which ended in 2012.1am sure that people will not be searching for this keyword now as it is a TV Show which ended an year ago. Now if you try and find the number of searches this keyword gets in Google Keyword Tool, you will see that it is getting over 450,000 monthly searches.
But do you really think that this keyword still gets over 450,000 monthly searches? Hell No!!
Also another kind of keywords that Google keyword tool shows with wrong results are “seasonal keywords’: For example something like” Black Friday Deals” will be shown with a lot of monthly searches’ reality, no one will be searching for” Black Friday Deals” in August. But because of how Google calculates these search volumes, we will be having this problem. Now the big question comes up.
Now to find out the answer to this question, we have bought almost every other course, software and plug-in out there, but we couldn’t find out any other keyword source. After spending over $4000 for different software, plug-in and courses, we found out a golden mine in the form of “GOOGLE SUGGEST”. Yes, the answer to our question was always in front of our eyes and it is nothing but The Famous Google Suggest. For those who don’t know what is Google suggest, it is the box of keywords that are suggested by Google when you search for something on Google like this.
As you all know, these are the exact keywords which people are entering into the search engines when they are searching for your keyword. Can you think of any other way to get the exact keywords that people are searching for ..in Google than this?
If you enter a letter after this keyword then you will see that Google shows a different set of suggestions. Now if there is a way to get all these different suggestions by adding all the 26 alphabets and numbers don’t you think that it will save you a lot of time? Also along with the Google suggest we have found out over 7 different sources which will generate hot keywords that people are searching for right now. Now all these 8 sources will never run out of keywords and all of them will be updated in real-time. Here are the 8 different sources, which are goldmines of low-competition super hot keywords that are updated in real-time with the current search patterns.

Once we found out all these hot sources of keywords, we did competition research on the top 10 results in goggle for all these keywords to make sure that we are not targeting high-competition keywords which are impossible to rank for. The competition research is the most boring and tedious process as we need to analyze each and every URL for on-site SEO, number of back links it got, Page Rank And With the recent Google updates we also need to find out the Social Signals of each and every URL to completely analyze why a website is ranking #1 in the search engines. Now this competition research took a complete day to analyze!! But however this process yielded very good results for us. We stared ranking #1 for some of our keywords in just one week and also got a lot of visitors to our websites. However we want to automate this process of generating these hot keywords and the competition research. We checked all the software we got, but none of them are able to generate the keywords from this sources and the competition research takes up a lot of time on all these software. So we sat down with a couple of other developers to write the most powerful keyword research plug-in which will generate keywords from this 8 different sources on complete autopilot and also we want to get our competition analysis done pretty quick and accurate. We took some of the best classes got the best word press plug-in ever released for keyword research able out the availre, pushed word press to its maximum and after 6 months of efforts, 

  We Now that you have seen how Awesome Keyword Boss is, you may be wondering how much will this powerful plug-in cost?
OK then let me before finding that, let us check how much the other keyword tools are charging!! Market Samurai which doesn’t come with 8 sources for finding keywords, and don’t have the most powerful feature of evaluating the Social Signals costs $147. Long tail Pro costs around $97 and charges $17 every month on the top of initial $97.
All other keyword tools charges more than a minimum of $97. Also all these keyword tools doesn’t come with the feature of evaluating Social SE0 and they are using flawed metrics from Google Keyword Tool. Before developing Keyword Boss, we bought almost every other keyword tool and one thing we understood is “All the keyword tools are very costly”.
That is one of the main reasons why most of the marketers are not doing proper keyword research and are failing online.

So now I think we developed Keyword Boss with sole intention of providing keyword research at an affordable cost. Unlike other keyword tools out there, we are not going to charge $150, not $97 and not even $37!!
This is actually an early bird offer, so we are giving away Keyword Boss at a Super Low Price of $17!!
Yes, you heard it right!!
We are giving away Keyword Boss Single Site license at $17 and Multi Site License at $27 till the end of this prelaunch period.

SEO Tips

Report Predicts Growth of Search Industry in 2011

The SEO industry is wholly dependent upon the success of the search engine industry in general. Without the success of companies like Bing and Google, search engine optimization ceases to be a useful industry. SEO professionals depend upon the growth of the popularity of search, plain and simple. Luckily, there is some good news coming out of a JP Morgan report.

The company predicts that Americans will conduct up to 12 percent more searches over the course of the next 12 months. B2B firms that focus on international clients may be even more fortunate, as J.P. Morgan anticipates global search rates will improve 19 percent year-over-year.
This represents significant growth–if the JP Morgan report is correct, then the industry will grow by leaps and bounds, which will only serve to make search engine optimization more important in the long run.

SEO Monopoly is an incredibly powerful form of SEO